Arundhati — Main Film.

A full studio day condensed into a single narrative piece. The brief needed one film that could carry the campaign, so the day was shot in sequence rather than by setup — closer to how a scene is covered than how a product is photographed.

Shot on cinema glass and graded with the stills in mind as much as the motion, because the same day had to yield print-adjacent frames. That constrains the grade: nothing so stylised that a pulled frame stops looking like a photograph.