Hover for sound — full film available on request
Aap Jaisa Koi.
Netflix
Release promo for the Netflix title, shot in 4K and cut for the platform's launch beat — a piece that had to work as a trailer, a social cut and a press asset from one master.
One master, three jobs. This had to work as a trailer with sound, as a social cut in a silent feed, and as a still-frame press asset — which changes how you shoot long before it changes how you cut.
That meant protecting headroom for crops that did not exist yet, holding shots a beat longer than a trailer needs so the social version had somewhere to breathe, and grading for frames that would be pulled as stills. Delivered against a launch date, which is its own constraint.