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Rashmika.
LUX
A beauty spot with Rashmika Mandanna for LUX — shot vertical for the feed, lit clean and close so the product reads at thumbnail size.
Beauty at this scale is unforgiving: the lighting has to flatter without flattening, and the product has to stay legible in a frame the size of a playing card.
Shot vertical from the first setup rather than cropped from a wider master, so the composition is built for the screen it plays on.