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Durga Puja Edition.
Gully Labs
A Durga Puja campaign for Gully Labs, shot on location in the middle of the festival rather than staged around it.
Shot in the streets during the festival, which means working with whatever the day gave — crowds, weather, light that changes between takes.
The product is worn rather than presented. Everything is placed in the world it belongs to, which is why the frames read as photographs of a day instead of as a catalogue.