Arpita Mehta — Red Saree

Hover for sound — full film available on request

Red Saree.

Arpita Mehta

Client
Arpita Mehta
Category
Commercials
Role
Director / DOP
Year
2024
Format
2160 × 3840

A single-garment reel for Arpita Mehta, framed vertical and cut short so the drape does the storytelling.

A single garment, a single idea. No cutaways, no set dressing to speak of — the drape carries the entire piece, which means the framing has to give it room to move without ever losing its shape.

Vertical and cut short on purpose. A longer edit would have added coverage without adding anything to look at; the restraint is the point.

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Book
a Shoot

Off the clock

I play a bit. Strum across the strings — or press 16,S for a chord.